History
32Red is a British company that was founded in 2002. It employs over 100 staff members and its headquarters are located in Gibraltar. Its parent company is Kindred Group. 32Red is a member of The Gibraltar Betting and Gaming Association (GBGA) and operates under a UK Gambling Commission Licence (reference 39430).
Sponsorships
Throughout its history, 32Red has sponsored various British sports teams, such as Aston Villa, Swansea City, Crawley Town, FC Rangers, Leeds United, Middlesbrough, Derby County, and Preston North End.
Plus, it invests in UK horse racing and is an authorized betting partner of British Racing. It has provided financial support to the Arena Racing Company All Weather Championships, Kempton Park Racecourse, and the Haydock Sprint Cup.
Bookmaker’s Overview
Line
32Red accepts prematch and live bets. You can choose from around 40 sports disciplines: football, tennis, cricket, horse racing, basketball, volleyball, ice hockey, esports, and so on.
Markets
The 32Red markets are very diverse. For instance, when betting on cricket, you can select from the following options: Match Odds, Totals, Wickets, Player Runs, Top Run Scorer, Top Wicket Taker, Fifty/Century, Match Events. Instant betting is also possible.
Live Streams
To watch live streams on the 32Red site, you should do the following:
- Sign up
- Sign in with your 32Red login and password
- Deposit cash
- Select a live event and press the Play button
You’ll be able to watch the event only if you have funds on your balance or if you have placed a cash bet within the last 24 hours. In the case of horse races, you might need to place a £1+ bet on the event to be able to watch it.
Odds
For your convenience, you can choose between decimal, fractional or American odds.
Coefficients
The coefficients at 32Red don’t differ too drastically from what other British bookmakers offer. If you have some experience in placing sports bets and understand the specifics of the selected discipline, you might be able to win cash prizes here.
Bonuses and Special Offers
This bookmaker doubles as an online casino. The 32Red welcome bonus refers only to casino games but not sports bets.
There is a special 32Red bonus for horse racing. When choosing a horse you’d like to place your bet on, opt for the one with the price boost symbol (*) next to its name. If it wins, you’ll get extra cash.